Industry Info

From “Supporting Channel” to Performance Powerhouse.

Here's what we know & what it means for advertisers.

Use Google Ad Manager to personalize promos, segment audiences, and automate direct deals to boost eCommerce conversions and partner revenue.

Separate historical Wayfair concerns from current sales tax obligations. Review dates, state rules, sales records and affiliate changes with your advisers.

Make customers stick with a loyalty program that’s easy, personalized, and valuable—drive repeat purchases, higher lifetime value, and memorable rewards.

Learn what Chrome 68 changed, what HTTPS protects, and how ecommerce teams can improve checkout trust, secure partner journeys, and remove customer uncertainty.

Review the June 2018 Wayfair ruling, the majority and dissenting views, and why the decision mattered to online retailers and affiliate program operations.

Find Mary Meeker’s 2018 Internet Trends report and contemporaneous commentary, with clear historical context for its technology, ecommerce, and marketing discussions.

Assess where blockchain may support marketing transparency and reconciliation, and understand its limits in fraud detection, tracking, privacy and payments.

Evaluate toolbar and browser extension affiliates with practical checks for user benefit, attribution, network policies, commission economics and ongoing monitoring.

Understand the Wayfair sales tax decision, its effect on online sellers and affiliate programs, and the state-specific questions your team should review.

Find mobile checkout friction, clarify costs and use cart recovery carefully. Build a practical plan to reduce abandonment and measure profitable purchases.

Compare referral, affiliate and influencer marketing by relationship, compensation and measurement. Choose a mix that fits your customers and economics.

Choose influencers around audience fit, build useful working relationships, set measurable goals and plan clear disclosures before campaigns launch.

Review mobile content, crawl access, Search Console evidence, and customer journeys so your ecommerce pages support discovery and a usable path to purchase.

Design personalization around customer benefit, clear expectations and responsible data use so relevant marketing supports trust instead of undermining it.

Revisit the themes in our 2018 holiday ecommerce forecast and apply its planning lessons to seasonal calendars, mobile journeys and affiliate partners.

Understand how browser controls and privacy rules affect affiliate tracking, then build a measurement plan using appropriate data, testing and clear attribution limits.

Understand GDPR’s relevance to affiliate programs, including personal data, lawful grounds, partner roles, individual rights, and practical privacy review.

Revisit eight themes from our 2018 marketing outlook, including AI, video, influencers, customer experience, content, voice search and trust.

Coordinate holiday shipping cutoffs, free-shipping offers, store pickup and partner messaging so customers receive clear, achievable delivery expectations.

Choose social platforms by audience needs, content fit and commercial goals. Compare practical roles for Facebook, Instagram, Snapchat, X and Pinterest.

Plan Thanksgiving and Cyber Week affiliate campaigns with clear offers, mobile-ready purchase paths, partner coordination and a view of the full holiday season.

Explore how professional associations support education, industry dialogue, and advocacy, with historical context on iAffiliate Management’s involvement in the PMA.

Build a holiday affiliate plan around real shopping behavior, mobile checkout, delivery, relevant offers and partner coordination across the season.

Build longer-term creator and publisher partnerships with clear content goals, sustainable compensation, practical management and ongoing measurement.

Build a subscription business around repeat customer value. Compare replenishment and discovery models, manage churn and align affiliate acquisition economics.

Give your ecommerce marketing a summer checkup with practical questions about mobile experience, affiliate strategy, email, loyalty and conversion.

Coordinate holiday affiliate campaigns, mobile journeys, promotion timing and team responsibilities before peak shopping begins. Use this planning guide.

Build an ecommerce personalization plan around useful recommendations, customer trust, and measured results across product pages, carts, offers, and email.