Mary Meeker presented Internet Trends 2018 at Code Conference on May 30, 2018. The presentation brought together a broad range of technology and business topics, including data, smart speakers, China and privacy.
At the time, Meeker was a partner at Kleiner Perkins. The report prompted discussion across marketing, technology and investment publications. This guide brings the primary report and selected contemporary perspectives together.
Start with the 2018 report
Visit Kleiner Perkins’ Internet Trends 2018 page for the original publication context and report download.
The presentation is also available as an archived PDF from BOND. With almost 300 slides, it provides the source material behind the commentary that followed.
Explore contemporary perspectives
The following resources reflect the discussion in 2018:
- eMarketer’s deeper dive into six trends offered a marketing-research perspective.
- TechCrunch’s report overview introduced the presentation.
- The Motley Fool’s discussion of Amazon, Alphabet and Facebook approached it through those companies.
- MarTechSeries’ martech-focused takeaways added another contemporary industry perspective.
The wider reading list we highlighted in June 2018 also included Recode’s presentation coverage, Adweek’s takeaways, HubSpot’s questions and VentureBeat’s commentary.
Read the evidence in its original timeframe
These resources are useful for understanding the questions being asked in 2018. Their statistics, company comparisons and projections should be read with the dates and definitions supplied by the original authors.
When a point is relevant to a present-day decision, return to the underlying evidence and compare it with current information before applying it. A useful question is what changed in the customer’s behavior, the business model or the technology since that observation was made.
For a practical framework for deciding which developments deserve attention, read our guide to prioritizing new marketing technology.
