The Dog Days of Online Marketing

Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs! 

83% of U.S. online adults made a purchase from Amazon in 2016 – Forrester


By 2022, housewares are expected to replace computers as the third-largest product category, with almost half of this spending occurring online  – Forrester


53% of mobile site visitors will leave a page that takes longer than three seconds to load –  State Of Online Retail Performance by Akamai.


CMOs feel they have the least mastery of affiliate marketing (22% mastery) – Marketo’s Chief Marketing Officer Benchmark Survey.


87% of customers think brands need to put more effort into providing a seamless experience – Zendesk


Businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates compared to business that don’t – Aspect Software


Shoppers spent $394.86 billion online in 2016, up 15.6% from $341.70 billion in 2015 –  U.S. Commerce Department 


For the 2017 holiday season, ecommerce is expected to increase 15.8%, while total retail growth will slow to 2% – eMarketer


Mobile makes up 21% of online spending – comScore (2017)


Thursday at 4pm is the ideal time to send an email. That time saw a 23.13% open rate and a 3.52% click through rate – the highest of any day of the week. Interestingly, most emails are currently sent on Wednesday – GetResponse


70% of people dislike mobile ads – HubSpot (2016)



Shoppers who make three or more purchases from the same retailer spend 5x times as much as a new customer on each order – The ROI of Marketing to Existing Online Customers


Online retail is expected to grow 8-12%, up to three times higher than the growth rate of the wider industry. Ecommerce sales are poised to fall between $427 billion and $443 billion for 2017. Brick-and-mortar retail, which still comprises the vast majority of sales, is expected to grow at just 2.8%, slower than the average rate of growth for the overall industry – The National Retail Federation
42% online customers find recommendations from friends and family influential, twice the number who cite advertisements as influential when determining where to shop – BigCommerce
For every $92 spent acquiring customers, only $1 is spent converting them – Hubspot