How Performance CTV Drove 5X ROAS for a Cybersecurity Brand

Background

Cybersecurity brand was seeking guidance on strategies to largely grow brand awareness, while also establishing a presence across premium channels. The brand was looking to utilize the affiliate channel to communicate their unique solutions while maintaining profitability and reporting transparency.

Strategy

iAffiliate identified a unique performance-based partnership in the space that enabled the brand to access large audiences across top performing outlets, such as: CBS, Warner Bros, and Fox News.
Upon onboarding, measuring market segments, and continued optimization, this partnership proved to not only be massively impactful on a revenue basis, but it also proved to be incredibly profitable.

23%

Lift in Order Volume

Client ROAS

$100K+

Monthly Revenue Increase