How a Small Brand Achieved Large Organic Success

Background

Small niche spice brand was seeking an agency partner that could facilitate growth in brand awareness and program revenue. The brand had previously struggled to scale the program, while also seeing growth across new customer metrics.

Strategy

iAffiliate prioritized top converting mass media publications to establish rapport for the brand.
Upon strategic commissioning, consistent sampling, storytelling, and brand positioning, the small brand was picked up organically across some of the largest publications in the space, including The Today Show.

68%

Increase in New Customer Revenue

11X

Client ROAS

ROI