How a Strategic Mass Media Partnership Created Winning Results

Background
Leading undergarment brand looking to expand mass media presence and drive NTF revenue. The brand's PR team was adamantly seeking to target Wirecutter but was faced with several challenges getting in front of editorial teams.
Strategy
- iAffiliate leveraged their strong relationships with commerce teams at Wirecutter to establish an always-on partnership.
- Exclusives were created to increase conversions and support tentpole holidays, such as: Mother's Day, Prime Day, and Father's Day.
- iAM secured ample amounts of additional exposure for the brand, resulting in substantial growth across prioritized KPIs.
$1.02M
Revenue Driven
9X
Client ROAS
34%
Increase in New Customer Revenue




