How Affiliate and PR Strategies Were Married to Maximize Outcomes & Gain Market Share in a Saturated Market

Background

Popular water bottle brand was stricken with continuous comparison in a highly saturated market. The brand was seeking to win back market share and position itself as the leading option across other large competitors in the space.

Strategy

iAffiliate identified top partners to employ competitive conquesting strategies, leveraging key data from partners and proprietary agency tools.
Across the brand's peak holiday campaign, iAM heavily positioned the brand in front of its competitors' customers. These strategies were not only highly converting due to the relevant audience that was targeted, but they were incredibly impactful on a revenue and profitability basis.

24%

Conversion Rate

10X

Client ROAS

$500K+

Revenue Driven