Choosing an Affiliate Network: A Comparison Guide for DTC Brands

Success in affiliate marketing doesn't just depend on strategy, quality partnerships, or a strong agency partner — the affiliate network you choose plays a crucial role. With several affiliate networks and platforms to choose from, it can be tough to know which one is best for your brand and unique needs.Let's explore six of the most prominent affiliate networks and platforms: Impact Radius, Rakuten Affiliate Network, Awin, Commission Junction (CJ Affiliate), Partnerize, and Ascend by Partnerize. In this guide, we’ll break down pros and cons, strengths, and provide insights on who we’ve found the platform to be best suited for.