In June 2018, we announced plans for iAffiliate Management's first visit to AvantExpo, AvantLink's sixth annual gathering in Park City, Utah. The two-and-a-half-day event brought merchants, affiliates, agencies and the network team into a focused conference setting.
What we planned to learn
Our preview highlighted an opportunity to hear AvantLink executives discuss the network's roadmap, alongside sessions with industry participants.
Two topics were especially relevant to program management: how influencers and affiliates could work together, and how to address overlap between coupon and content partners. We also looked forward to the network's “Best Of” awards.
Those interests reflected the practical value of a network-specific event. A concentrated group of participants could discuss the tools, relationships and operating questions they shared.
Time with partners and colleagues
We planned to meet existing clients, develop new connections and reconnect with colleagues. The preview also noted the event's mix of structured networking and outdoor activities.
The activities mentioned included yoga at the Deer Valley Concert Amphitheater, guided hiking and stand-up paddleboarding. They formed part of what our team was looking forward to; this announcement was a preview rather than a record of completed activities.
The original post also mentioned an iAffiliate Management contribution to the swag bag and invited attendees to schedule a meeting. Those details applied to the 2018 event.
For broader context on the network names discussed in our archive, see our affiliate network directory.
