Marketing Under the Influence

Influencer marketing is growing and a new study shows that influencers are widespread throughout many retail sectors with Instagram leading as the most widely-used platform for brands to leverage influencer Read More…

Beyond Sponsored Posts: Monetizing for the Long Haul

As brand marketers look for additional ways to build, grow and engage with consumers they are often turning to influencer marketing. This means working with select content providers and bloggers Read More…

Getting Subscription-Based Services Right

Last week we looked at the rise of subscription services. But it takes a lot more than simply curating products and putting them in a box to be successful at Read More…

Subscription-Based Businesses are Booming

Remember back in the day when when your parents received an apple in the mail every month as part of a holiday gift from a far-flung relative. Turns out Aunt Read More…

Eye on the Online Marketing Prize

There are so many new technological developments popping up that it’s hard to stay on top of everything. There’s crypto currency, artificial intelligence, virtual reality, new marketing automation tools, and Read More…

Determining Social Success

There’s no disputing that playing in the ecommerce space requires a solid social media strategy. Having a social presence is a must to get noticed online and be where people Read More…

The Dog Days of Online Marketing

Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs! 83% of U.S. online adults Read More…

Online Holiday Prep = Holiday Profit

With Labor Day right around the corner, it’s time to firm up your plans for the biggest online retail season of the year – Q4. Online retailers with affiliate programs Read More…

Combating Intentional Shopping Cart Abandonment

There are many reasons online shoppers abandon their carts at checkout – higher than expected shipping costs, total cost is too much, they are no longer interested in the product, Read More…

How Retailers can Combat Consumer Holiday Fatigue

You may have noticed that promotions and marketing for the holidays seem to come earlier and earlier each year. This phenomenon is often referred to as “The Christmas Creep”. But Read More…