Marketing in a Crisis
The last thing any online retailer wants to do is to look like they are taking advantage of unfortunate situations like natural disasters and unforeseen tragedies. During times of national Read More…
Blog: marketing strategies
Determining Social Success
There’s no disputing that playing in the ecommerce space requires a solid social media strategy. Having a social presence is a must to get noticed online and be where people Read More…
The Dog Days of Online Marketing
Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs! 83% of U.S. online adults Read More…
Online Holiday Prep = Holiday Profit
With Labor Day right around the corner, it’s time to firm up your plans for the biggest online retail season of the year – Q4. Online retailers with affiliate programs Read More…
Getting Personal Gets Results
According to a new study by KIBO, it appears that when done right, personalization can be the path to profit. Ecommerce players have long been striving to reach customers in Read More…
Combating Intentional Shopping Cart Abandonment
There are many reasons online shoppers abandon their carts at checkout – higher than expected shipping costs, total cost is too much, they are no longer interested in the product, Read More…
How Retailers can Combat Consumer Holiday Fatigue
You may have noticed that promotions and marketing for the holidays seem to come earlier and earlier each year. This phenomenon is often referred to as “The Christmas Creep”. But Read More…
Online Marketplaces are a Big Opportunity for Small Business
Smaller merchants often get lost in the ever-increasing internet noise. And they are also outspent by their bigger rivals when it comes to marketing. But online marketplaces represent a unique Read More…
Adam Dahlen on Crucial Q4 Prep and Omni-Channel Attribution
It’s time of year when thousands of affiliate marketers are getting ready to gather in New York for three days of networking, education, and fun in Big Apple. Affiliate Summit Read More…
The Rise of the Marketing Machines
It wasn’t that long ago that a robot uprising or machines taking over the world was the stuff of science fiction and Hollywood movies. But significant advancements in Artificial Intelligence Read More…