Adam Dahlen on Crucial Q4 Prep and Omni-Channel Attribution

It’s time of year when thousands of affiliate marketers are getting ready to gather in New York for three days of networking, education, and fun in Big Apple. Affiliate Summit New York (ASE17) is taking place at the end of the month and our own Adam Dahlen, will be there representing iAffiliate Management.

Adam Dahlen

Adam will be a speaker at ASE 17. As Director of Client Development at iAffiliate Management, Adam oversees the strategy and planning for the entire agency portfolio. That means he understands the importance of the fourth quarter for online brands. His Session 6C: 5 Ways to Get Your Affiliate Program Ready for Q4 will focus on a wide range of practical Q4 prep tips for merchants. He’ll be covering a lot of ground including planning, promotions and contests; securing placements; and finalizing new affiliate integrations.

“For most online retailers the fourth quarter is the biggest revenue period of the year,” Adam says. “You now have the tail-end of back-to-school, along with Halloween, Thanksgiving and Christmas. That means internet retailers must have a plan in place as soon as possible to take advantage of every available opportunity. If you’re not ready, your competitors will be.”

Adam’s session takes place on Sunday, July 30th at 4:45pm to 5:15pm. You don’t want to miss it. It’s like Christmas in July!

It’s All About Attribution

Additionally, Adam also has an article that will appear in the current issue of FeedFront Magazine. Called The 5 Benefits of Using Multi-Channel Attribution, the article explores why online marketers need an attribution strategy that takes a holistic approach.

So, if you’ve ever asked any of these questions, then it’s a can’t-miss read. “Why am I paying for sales that I would have gotten anyway?” Or “Are affiliates are cannibalizing my other marketing channels?” Or maybe, “Is search competing with affiliate?”

And Adam lays out why answering these questions is no longer reliant on guesswork and assumptions. Instead, he explains in details that by implementing a multi-channel attribution solution, marketers can track all the customer touch points with different marketing channels for a particular conversion. See how your business can benefit from a multi-channel attribution strategy.

You can read Adam’s article here.

And if you want to connect with Adam at ASE17, let him know ahead of time. You can by reach him at adahlen at iaffiliatemangagement dot com.

Affiliate Summit East 2017