Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
Online retailers use many optimization tactics to get visitors to convert to buyers. One of the best ways for retailers to increase revenue is to boost the amount each shopper spends Read More…
Performance marketing is an encompassing term for online advertising programs whereby a retailer’s advertising partners, also called affiliates, are paid when a specific action, such as a sale, is completed. Read More…
Keeping pace with the online marketing space is hard. Advances in technology, shifting consumer behaviors, and innovative methods for capturing attention move at a rapid clip. Navigating the affiliate marketing Read More…
Attending conferences about online marketing is a good way to stay current on the latest and greatest in the industry. It’s also an unmatched opportunity for face-to-face networking with peers Read More…
There’s a lot of talk about cohesive marketing strategies and eliminating silos. The key word here is talk. Holistic, cohesive, unified. It all sounds good. But getting there is hard. Read More…
By Adam Dahlen, Director of Client Development If you’re an affiliate or merchant working in the software and digital goods space, you’re undoubtedly familiar with Avangate’s Affiliate Network. For the Read More…
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