Smaller merchants often get lost in the ever-increasing internet noise. And they are also outspent by their bigger rivals when it comes to marketing. But online marketplaces represent a unique Read More…
It wasn’t that long ago that a robot uprising or machines taking over the world was the stuff of science fiction and Hollywood movies. But significant advancements in Artificial Intelligence Read More…
When an online retailer has two agencies managing different part of its online marketing efforts there can be challenges – especially when it comes to search and the affiliate channel. Read More…
The school year hasn’t even ended for some kids and retailers are already getting geared up for the back-to-school shopping season. And by most predictions back-to-school has taken its place Read More…
Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
Internet retailers need to pay attention to shifting consumer behaviors. And mobile is the biggest area where changes are happening at a rapid pace. There’s a plethora of mobile devices. Read More…
It starts earlier and earlier every year. Yes, the holiday season is once again upon us. With less time between Black Friday and Christmas than there was last year and Read More…
Starting an affiliate program for your company is a great relatively low-cost way to market your business. Sure there are associated startup costs and monthly fees, depending upon whether you Read More…
Another Halloween has come and gone already. With Thanksgiving creeping up on us, the Holiday Shopping Season is pretty much here. Don’t believe us? Just head to your local Target Read More…
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