Give Back by Supporting Professional Associations

This is the time of year when people focus on gratitude and recognizing all the things – big and small – they are thankful for. And while you may be Read More…

Strategies for Social Platforms

Online marketers have a lot of options when it comes to using social media to promote their offerings. There’s Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn and many others. Obviously, it’s Read More…

Online Marketers Must Adapt to Shifting Holiday Shopping

Historical holiday online shopping patterns are poised to change this year as consumers habits and attitudes continue to shift and evolve. Over the last decade, internet retailers banked on Black Read More…

Beyond Sponsored Posts: Monetizing for the Long Haul

As brand marketers look for additional ways to build, grow and engage with consumers they are often turning to influencer marketing. This means working with select content providers and bloggers Read More…

Subscription-Based Businesses are Booming

Remember back in the day when when your parents received an apple in the mail every month as part of a holiday gift from a far-flung relative. Turns out Aunt Read More…

The Dog Days of Online Marketing

Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs! 83% of U.S. online adults Read More…

Online Holiday Prep = Holiday Profit

With Labor Day right around the corner, it’s time to firm up your plans for the biggest online retail season of the year – Q4. Online retailers with affiliate programs Read More…

Getting Personal Gets Results

According to a new study by KIBO, it appears that when done right, personalization can be the path to profit. Ecommerce players have long been striving to reach customers in Read More…