Affiliate activation is an essential piece to growing an new or established affiliate program. When it comes to most affiliate programs, it truly is quality, not quantity. Since the bulk of your revenue will come from a fraction of your entire affiliate pool, it's important to always be reaching out to potential new affiliates. Just imagine if the majority of your revenue comes from just three or four major affiliates. Then imagine two or three of them leave your program for a competitor's. Or maybe they just shut down their business for good.

Affiliate activation is a challenge for every affiliate manager. Knowing how to effectively use newsletters helps with affiliate activation campaigns and requires testing messaging, send frequency, and paying attention to the details.