PMA Industry Report: Education Equals Growth for Affiliate Marketing

In this episode host Lisa Picarille interviews iAffiliate Management CEO, Rick Gardiner, asking about the importance and the challenges of educating all participants in the performance marketing community; how publishers and affiliate managers are getting their current education on the industry; why more education is needed; the specific issues players in the industry are not educated on; the best way to transfer knowledge; the importance of case studies; the education process in helping those outside understand the value of the performance channel.  Learn more and check out the podcast at the Performance Marketing Association website.