The Tracking Cookie is Crumbling
There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ Read More…
There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ Read More…
Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
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