Spring Cleaning for Digital Marketing
With Daylight Saving Time upon us, it’s time to think about spring cleaning. And that means looking at your online business as well. Just as people are busy tidying up Read More…
Blog
The Tracking Cookie is Crumbling
There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ Read More…
Brands that Take Personalization Too Far
There’s a fine line between personalization and being creepy. And, according to a report, brands are aware in many cases they are crossing that line. A survey from InMoment, a Read More…
Chrome Ad Blocker Could Impact Many
Ad blockers are on the rise. And this week’s launch of Google’s built-in ad blocker in Chrome has made it even tougher to reach consumers if you don’t comply with Read More…
Many Not Ready for New Privacy Regulations
The deadline for new stringent privacy regulations in Europe is fast approaching on May 25, 2018. But many US companies are still in the process of assuring compliance with the Read More…
Instagram Fuels Influencer Marketing
The use of Influencer marketing continues to increase and it looks like Instagram is fueling the growth. Instagram has emerged as a go-to channel for etailers to drive their brand’s Read More…
Voice Search is Changing the Marketing Landscape
Online marketers need to be ready to embrace one of the biggest trends of 2018 – voice search. Up to now, voice search has been a bit of a novelty. Read More…
Online Marketing Lessons from the Holiday Season
Some of the data is in and the holiday shopping season was a resounding success for online marketers and ecommerce players. There are a number of valuable takeaways that can Read More…
Happy New Year from iAffiliate Management
It was a good year at iAffiliate Management. It was all about growth. We added new clients to our roster of already-impressive merchants. We were able to continue to drive Read More…
8 Hot Digital Marketing Trends for 2018
Being on top of trends – well, maybe ahead of them – is what separates good internet marketers from the pack. But with so many changing technologies, new developments, and Read More…